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How we work
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Strategy and Planning
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Finance and Restructuring
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Support and Maintenance
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Loyalty Card &
Database Marketing Systems
SMART-Loyalty, SMART-Client, SMART-Clinic and SMART-Coach by SMART Insight is a comprehensive, practical and effective online loyalty card platform designed to help you understand and communicate with your customers.
Ideal for any company who wants to turn their customer data into actionable information for increased profit and a better customer experience but does not have the skills or time in house.
If you have customers, then get SMART!
Is your loyalty card rewarding you?
Or just losing you profit?
Most loyalty card systems are all about giving points and rewarding customers. We can do that too, but we go much further in making your loyalty card work much harder for you. We view the process of rewarding customers as the cost that allows you to identify and understand your customers for your mutual benefit.
Unless your customers are spending tens of thousands of pounds with you, your 1% reward scheme isn’t going to materially affect their behaviour. However, your ability to communicate with them more effectively will reward you with more visits, higher spend and an increasing number of active customers.
SMART-Loyalty focusses on transforming your data into information through segmentation, profiling and analytics rather than giving any of your hard earned profits to anyone who could be bothered to pick up your “free loyalty card”. Anyone can give away discounts, but only SMART businesses can recruit, retain and re-activate their customers leading to greater long-term profits.
We use your data from your EPOS, clinic booking system or coach management system to provide you with unparalled insight into your customers, their behaviour and activity. If you don’t have a customer database, SMART-Client is for you.With the information at your finger tips you can use our various modules to understand and communicate with them to drive your business growth profitably.
Base SMART Systems
Whatever the style, size or format of your business, you need to understand and optimise your customer knowledge and communication. You’ll need a customer database, so depending on your situation, select which base system is most appropriate for you.
How well do you understand your customers?
Just some of the intelligence that SMART can provide?
Customers are why you exist, they are the most critical ingredient to your profitability. So why do you not know them better. Who are regular visitors, who would you miss most if they stopped visiting, who used to spend more than they do now? SMART answers these questions and thousands more and provides you with the tools to improve you customer relationships and profit.
You manage your finances, property and staff, but what about your customers? You can manage them too with SMART. Do you need to Recruit more customers, Retain customers or just Re-activate lapsed customers? The answer is in the data that you may not have access to without SMART. You need to communicate with them with relevant timely messages, understand their motivations and needs. You need to reward and incentivise them to help support your business effectively. In short, you need to manage them!
Whether you have 100 or 1 million customers, SMART works for you to enable you to understand, identify and engage with customers based on their transaction histories, demographic profiles, activity and more. Easily group customers together, automate triggered communications. Map your customers, see areas of growth and potential areas to recruit new customers from.
Separate your top customers from the rest and treat them differently. Our report show that the top 20% of customers contribute and average 65% of your sales, whilst the bottom 20% only contribute 1% of sales, so why treat them the same? Reward and make your top spenders feel valued with strategic messages, differentiated treatment and unexpected treats. Consider a different strategy to upsell or cross sell more products and services to less beneficial customers. If you were looking to expand your customer base, aim for more people like your top customers, not your bottom customers!
The key is being able to identify which customers are your top customers! If you can’t you need to get SMART!
SMART can let you know if your number of active customers is growing and if their average annual sales and average annual transactions are increasing, so you know if your processes are working and what to do about it if they are not.
Clients
We offer a very bespoke service to a limited number of clients so that we completely understand their goals and objectives.From simple websites to sophisticated automated database marketing systems, we help clients from the very small to the very large optimise their web and data opportunities.
We understand that one size does not fit all!
We understand that one size does not fit all!
About SMART Insight
My retail background as Managing Director of £16m Cadbury Garden Centre and Marketing Director of the £50m Garden & Leisure Group gave me first hand experience of the shop floor and the need to understand and surpass customer expectations. With the data we gathered through our systems, we became one of the largest and most successful independently owned retailers in the UK.
Since then, SMART Insight Ltd, founded in 2004, has worked with over 20 loyalty card and customer database schemes and gained valuable experience in identifying opportunities for clients to benefits from their data through the constantly evolving SMART platform.Call us on 01275 856683 to find out your company could benefit from an Intelligent Marketing System.
Richard Lloyd
Founder and Managing Director
SMART Insight Ltd
Words From Customers
“They treated me like family. If I could I would give them 100 Stars!”
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John Smith
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John Doe
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Mr.Jhon
Get SMART!
Find out more
If you think this is what your company needs but it is all too much and you just won’t have the time, then use our outsourced services so you can get on with doing your job and we’ll do it all for you!